Global Market Plans creates powerful plans that help companies grow in the digital space and new regional markets. Services include:

Reach out today to learn how we can help you create a comprehensive go-to-market strategy or an authentic and sustainable marketing plan for your growing business. Because we know that you're job is to be the visionary, and you'll need competent business partners who can help further your success. Sign up for a consult today. We look forward to working with you. 

Policy and Technology

GMP Founder Stacy Pobatschnig thrives on solving problems at every scale. Her solutions-driven mindset has shaped a career spanning both high-growth startups and established corporations. She co-founded and scaled Host Compliance, which was later acquired by a Vista Equity portfolio company.

With a deep background in analytics, government policy, and the unique challenges of the short-term rental industry, Stacy offers insights few others can. Her global travel experience and cultural literacy further enhance her ability to localize strategies and educate stakeholders on the right digital metrics for both short- and long-term outcomes.

Stacy has a sharp eye for identifying technology that meaningfully supports public policy and business goals. She advises governments and private-sector organizations on how to leverage digital tools to drive enforcement, streamline operations, or fuel strategic growth — especially in complex or regulated environments.

She also develops tailored marketing plans for companies, brands, and products expanding into specific geo-regional markets — pairing strategy with storytelling to drive traction.

Go TO Market Strategies

Global Market Plans develops tailored go-to-market strategies for companies expanding into new regions. Founder Stacy Pobatschnig’s extensive international travel and overseas work give GMP a unique lens into what people in specific geographic markets are thinking, feeling, and spending their money on — including which news sources they trust and which marketing tactics resonate.

We conduct deep market research to uncover effective marketing channels, competitor strategies, distribution options (including postal logistics for international growth), and untapped market gaps. GMP specializes in the kind of cultural and operational due diligence that in-house teams rarely have the bandwidth to take on.

Our deliverables include detailed market plans with strategic direction, tactical recommendations, cultural context, and post-engagement guidance — including copywriting advice, visual asset suggestions, and resource-efficient implementation plans tailored to your team.

Authentic Marketing

Global Market Plans helps companies build authentic, sustainable marketing strategies based on your brand voice, industry context, and target market.

In an era of marketing fatigue, audiences are tuning out brands that rely on high-frequency, low-value outreach. Companies sending multiple emails a day are seeing diminishing returns — and database churn is growing. GMP works with your team to reassess every aspect of your current marketing approach and craft a communications plan that resonates rather than overwhelms.

We help brands:

• Cultivate an intentional and sustainable communication cadence

• Center messaging around content that is genuinely valuable and relevant

• Optimize marketing touchpoints

• Establish meaningful KPIs and tracking long-term success

We’ve delivered custom strategies for companies across industries — whether managing marketing directly or partnering with internal teams to execute special projects, implement new tactics, or recalibrate existing workflows.