Digital Analytics

These days, companies need to understand what marketing opportunities are yielding results, as well as the efforts that are not, so they can optimize their limited marketing budgets. Founder Stacy Pobatschnig has specialized in this for over a decade, and has a background in digital analytics (assessing and understanding marketing performance) using Google Analytics, The Adobe Reporting Suite, IBM Core Metrics, Monetate A/B Testing, Google Optimize, and more. She assess your digital browsing, website, and ecommerce data by device, location, and behavior, and helps companies understand short-term and long-term opportunities to improve conversion or desired website Key Performance Indicators (KPIs). GMP also advises clients on which metrics to use. Often, companies use metrics as KPIs for outdated reasons, or reasons that work for other companies, but not theirs. It's important to understand your digital business and understand metrics that will be the truest indicator of digital company health.