Oct 10th, 2017 from 530-830pm: Invest in yourself and your business with this three hour course covering all-things Google Analytics. We'll cover everything from how to analyze your customer demographics, to measuring your marketing performance using customized URL trackers. If you don't yet have Google Analytics, contact Global Market Plans to add the code to your site prior to this course.  

One lucky course participant's Google Analytics account will be used to pull value insights and teach the rest of the group how to use this incredibly valuable too. 

We'll also talk about connecting your Google Adwords, Retargeting, and A/B testing accounts to Google Analytics. For aspiring data enthusiasts, this should be a lot of fun! 

Benefits of this course include:

• Knowledge of digital analytics that you can use immediately. 
• Saving segments, and creating filters
• A high level of understanding on the tagging process, and the concept of connecting accounts. 
• A concrete understanding of building URL parameters for every campaign and marketing effort. 
• An understanding of how to QA your website with Google Analytics. 
• The opportunity to network with others who are trying to grow their businesses.
• A high level technical understanding of steps you'll need to take to track metrics.
• Access to Stacy's expert network of referrals should you need quality design, development, or copy.
• This course is held virtually, so you will be learning from the comfort of your computer.