Tuesday, September 19 and September 26: 3pm–5pm. Invest in yourself and your business with this two-part course that covers digital marketing channels, analytics, strategic marketing, and setting clear marketing goals. The course is virtual (from your computer) and will happen over two afternoons and four hours total. Participants will be asked to send in their goals beforehand, and there will be some light work in between sessions. Benefits of this course include:

• Knowledge of digital channels that you can use immediately. 
• High level understanding of digital analytics, and how to evaluate marketing performance.
• A forum to ask marketing questions and get feedback from Stacy as well as others in the group.
• The opportunity to network with others who are trying to grow their businesses.
• You'll leave with a framework for creating your short and long-term marketing goals.
• This course is held virtually, so you will be learning from the comfort of your computer. 
• Thoughts from Stacy on a couple of digital marketing approaches or opportunities she would suggest for your specific business. 

We'll discuss approaches to the following: email, Adwords and paid search, digital retargeting, video, social media, SEO and content marketing principles, website usability principles, the concept of tagging, and more. We'll also discuss the importance of print marketing and advertising. This program is designed to provide you with an overview of marketing possibilities that exist for growing your business locally and nationally, and to help you build framework that could be used for future marketing strategies. 

The class will also be given some light homework before both sessions which will help attendees start to put together the framework for a short- and long-term marketing strategy that is specific to their business.